Local Advertising on KidsOutAndAbout.com
Download your local region's media kit, which contains updated reach, audience demographics, options for extra visibility, and pricing.
Check out our 5-minute video of KidsOutAndAbout's advertising options (with the exception of our new video ad space... please ask us about that, as it has recently become the region of our site with the highest CTR of all options):
KidsOutAndAbout.com tells your story to a local audience of thousands of parents and grandparents. Our 5-minute video above gives a quick overview of the following options:
- Post to our calendar (free)
- Newsletter paragraphs
- Articles by or about you
- Image ads
- Video ads
- Upgrading your listing
- Top 20 Places to Take Kids ad
- Content ad on subject search results page
Feeling overwhelmed? We get it.
At the beginning, it's hard to know what will work best for your budget, for your goals, for your industry. We understand. We've been online since 2001, helping connect businesses like yours to this audience (85% parents, 15% grandparents, 82% women), so we can provide lots of advice without (ever!) any pressure to purchase. Click the button below to connect directly with the customer care manager for your area, and be emailed our current rates for the different options that we outline in more detail below. Most of our clients purchase a discounted bundle, though, so it pays to get in touch and find out what we can do for you.
FREE: Organization listing and posting to our calendar
The easiest way to advertise on KidsOutAndAbout.com is through a free organization listing. Free listings can be simple organization listings in which you simply list your organization on our site and it appears on KidsOutAndAbout's resource lists for whichever categories you indicate in the check boxes. You can also post events, classes, and camps to our three calendars absolutely free. Click here for instructions on how to list your organization and activities on KidsOutAndAbout.com.
Each Thursday morning, we send an e-newsletter to thousands of parents in each local area. Those who are providing events, products, or services to our market can have a paragraph + graphic in this newsletter (subject to editorial approval) for $100. You can order a paragraph at any time "a la carte" by clicking here to access the paragraph order form. Usually, though, paragraphs are ordered within the context of a larger visibility package.
Save the Date link
At the top of our weekly e-newsletter is a series of "Save the Date" links that is available to those who have posted an event to the calendar. Save the Date links consist of the title of your event and the location, each linked to the detail page on KidsOutAndAbout.com. Each time you post an event, our system provides a form to order a Save the Date link, or you can contact your customer care representative to order multiple at any time. The cost is $30/week.
E-blasts are emails exclusively about your organization or one of your upcoming activities, sent as a special message from our publisher. They consist of 5-8 paragraphs plus graphics that you supply. We work with you to make sure that the wording is just right, then schedule the email for release to our list of weekly e-newsletter readers. We only send e-blasts a few times per month to keep readers from being overwhelmed, so we schedule these pretty far in advance. Contact your customer care manager to find out about open slots.
Leaderboard and Top Ad space
Leaderboards are offered on a monthly basis; appear at the top of every single page of KidsOutAndAbout.com, and is 728 x 90 pixels. "Top Ad space" is 450 pixels x 150 pixels and also appears at the top of every page. Ads can be in jpg, png, or gif format, including animated gif format. Leaderboard and Top Ads are typically sold exclusively on a monthly basis, and are great for both brand awareness and to alert readers of an upcoming event. No one will miss your message! Contact your customer care manager to find out the current rates for your area.
Advertising on our square ads is priced at approximately $100 for every 10,000 views. You supply an ad sized 250 pixels x 250 pixels in jpg, png, or gif format--including animated gif format. Click-through rates range from approximately .05% to 2.1% depending on what the ad is promoting. We also have special pricing for geotargeted ads. Contact your customer care representative for details.
Video ad space(Which we have, ironically, not yet added to the video above)
Video Ad space
We e are pleased to offer large video ad space on all pages. Video ads are typically sold exclusively on a monthly basis, and receive an extremely high play / click-through rate; they are typically sold monthly ($600 - $1000/month, non-exclusive, depending on the region). Depending on space availability, rate may be pro-rated for compressed time frames. Contact your customer care manager to find out the current rates for your area.
- Video ads are our largest ad space. They are extremely large on our home page, extra-large on all interior pages.
- Video ads are easy for us to add instantly to our site: You point us to the YouTube or Vimeo video you want us to run, we do the rest. Or send us your MP4 and we'll post it for you.
- Videos are NOT autoplay: Readers must click on ad to play.
- We are happy to A/B test your videos at no extra charge.
- Choose your video thumbnail wisely! It serves as an ad even for those who do not choose to click play.
Articles by or about you
Got something interesting, informative, and timeless to convey to our readers? Our easy web publishing platform and one-on-one interaction with our communications director, plus our ability to distribute your article to a local and/or national audience, make this the perfect opportunity to tell your story to exactly the people who need to hear it. It then becomes a permanent resource that you and we can both promote far into the future. Contact your customer care manager to find out how this program works.
Upgrade your listing
Organizations who offer resources or events can upgrade their free listing to an enhanced listing. By upgrading your free listing to a paid listing, you will:
- Appear in the top enhanced section of any listing in which you appear within KOAA
- Enhance your organization and event listings with logo, photos, detailed descriptions, font formatting, and more -- and manage it all at the click of a mouse
- Add social networking: Direct links to your Twitter, Facebook, and RSS feeds
- More benefits... find out more about upgrading by clicking here
- Upgrading is only $100/month... CLICK HERE TO GET STARTED!
Subject page content ads
For subjects that are of highest interest to our readers, we have special subject highlights page ads. These special pages have great visibility on search engines, for such subjects as birthday parties, fall fun, summer camps, summer fun, winter fun, special needs, indoor play centers, apple orchards, Halloween, pediatricians, preschools, private schools, martial arts, gymnastics, and others. You don't even need a graphic designer for content ads: You supply 100 words + a graphic, we post it at the top of the page, and send you a bill. Easy-peasy. Typically, having a content ad on the appropriate subject page for your business is less than $30/month, so for some businesses this is the best place to start. Contact your customer care manager to find out if it's right for your business.
National sales and pricing
Refund Policies and Contract Terms
For coupons, giveaways, and newsletter listings, there is no refund as long as the item was executed properly. If the item was not executed properly, we will make reasonable effort to compensate (i.e., reissuing of the ad even more prominently). For image ads, at any time in the course of the ad's agreed-upon life the advertiser decides we should remove the ad, we will do so in a reasonable amount of time (1 business day) and provide pro-rated credit for the remainder of the ad's life, minus a $50 processing fee. For upgraded paid listings, there is no refund for those paying month-by-month. For those who have paid for longer periods, upon being informed of the request to "downsize" to a free listing, we will do so in a reasonable amount of time (1 business day) and provide pro-rated credit for the remainder of the time paid, minus a $50 processing fee. For upgraded listings who may have received any free time as a result of pre-payment, that free time will be deducted from the time remaining on the listing.
Special COVID-19 refund policy:
We want to stay in business as much as you do. During the COVID-19 outbreak and its aftermath, we are dedicated to helping the organizations that provide activities and events for kids, teens, and families stay in business. We will not be able to issue refunds for prepurchased advertising; however, for events that are being canceled due to COVID-19, we would be happy to reissue the advertising that you purchased, either for when the postponed event is rescheduled, or for something different within your organization. In Spring 2020, we offered advertising grants to help support local businesses and cultural institutions. If you received a grant and have not yet used it, contact your customer care representative.
Receipt of Ads
We will remind you at least one week in advance of any ad copy or deliverables we need from you. If you do not respond, we will run a generic ad/paragraph for you and no refund or make-good will be offered.